At Never Vanilla, we’re not just about writing nice-sounding copy. We’re about crafting the strategy behind it. As brand strategists and website copywriters, we turn your ideas into powerful messaging that connects, converts and leaves a lasting impression.
Your website is your shopfront. But too often, it’s overlooked – because you’re too busy or lack the time and skills. That’s where we come in.
At Never Vanilla, we dig deep into your business and craft compelling, strategic copy that works. Our words don’t just fill a page – they give your customers a reason to stay, trust, and buy. Let’s create a website experience that truly reflects your brand and drives results.
To empower small businesses with big-business strategies, transforming their brands into connection-driven powerhouses.
To craft strategic brand solutions and impactful copy that elevate online experiences, helping businesses thrive and connect meaningfully.
A world where businesses, big and small, foster authentic connections and create lasting impact.
Audrey is a force in brand strategy and communication, blending sharp business acumen with a talent for crafting impactful messages. With a dynamic career spanning corporate giants, boutique brand agencies, and small businesses, Audrey has a knack for connecting with brands and industries of all kinds.
At Never Vanilla, Audrey transforms businesses with strategies that spark growth and copy that drives results. As a mentor, she empowers small businesses to thrive online. Vibrant and vivacious, you’ll find Audrey’s direct and pragmatic approach refreshing.
As a mentor in The Digital Solutions Program, in the Australian Small Business Advisory Services, Audrey works with small businesses offering advice on brand strategy, SEO, copywriting, websites and selling online.
Learning about different businesses excites me. I’ll ask the difficult questions to extract information that will give us insights into your brand, goals and your customers.
At Never Vanilla, Audrey is on a mission to transform how businesses connect with their customers. With a relentless curiosity, she dives deep into your business and audience, crafting strategies and content that create real impact and win-win results.
Born in Malaysia, raised in New Zealand, and shaped by life in the Middle East, Audrey brings a worldly lens to every project.
Now based in Australia, her gift for languages – including Te Reo Maori, French, Spanish, Bahasa Malaysia and Mandarin – shapes her ability to understand diverse cultures and perspectives.
Never Vanilla isn’t just work – it’s Audrey’s ikigai, her reason to leap out of bed every morning. When she’s not shaping strategies, you’ll find her exploring the world with her kids, walking her dog, or mastering new languages on Duolingo.
Content is king. It has the power to inform, educate and drive action. But true digital success happens when strategy, design and technology work together seamlessly.
At Never Vanilla, our extended team combines sharp strategy, intuitive design, and smart tech to craft digital experiences that WOW your customers – and deliver results. Together, we’ll elevate your brand and website to the next level.
Creative Director
Ben combines high-quality design, strategic thinking, storytelling and digital know-how to create splendid brand experiences.
Web Developer
A self-described coffee-loving nerd who builds websites and creates custom plugins to automate, optimise and improve function and integration on WordPress and NopCommerce.
Graphic Designer
Combining design, creative problem solving, visual storytelling, and coffee–Josh creates beautiful identities that capture the core of business’ brand.
We’re great listeners and value open, honest dialogue. With us, you’ll get transparency at every step – an no fluff.
From mastering your business and customers to staying on top of SEO, digital marketing and tech trends, we never stop evolving.
We aim high – always. By collaborating with industry experts, engaging in continuous improvement, and staying sharp, we deliver outcomes that exceed expectations.
We appreciate you trusting us with your brand when you choose to partner with us. We believe in making things as easy as possible for you while we strive to deliver exceptional outcomes. To make sure we’re on the right track, we’ll check in often with you. Between us, let’s keep the loop of information flowing.
In a briefing call, we’ll chat about what you’d like to achieve and work out how much work is involved in your project.
We’ll email you a proposal and a fee estimate, outlining your project details and how we will help you.
As soon as you accept our proposal and quote, we’ll send an invoice for 50% of the total fee. Once you’ve made payment, your project is booked to start.
We learn everything there is to know about your business, customers and competitors.
With further research we’ll get insights and form a plan of action.The strategy we develop will help you with brand consistency across your organisation, positioning and how to communicate effectively with your target audiences.
Where the magic happens! We put everything together – our knowledge and insights, along with the plan of action. Executing on the strategy we create, copy, design and a website that you’ll be proud of.
We believe that everyone deserves a right to an education and a voice.
Never Vanilla proudly supports The Good Shepherd Services and its mission. Their work in community-wide projects to improve the quality of life for impoverished and vulnerable individuals is hugely inspiring.
The results are life-changing, giving women and children in particular, a safe haven, education and a voice. Their social enterprise projects in rural communities give women a sense of purpose and the ability to contribute to the family income.
Never Vanilla works with The Good Shepherd Services to support them in brand development and digital communications.
We’re all about being bold, never boring. ‘Never Vanilla’ means embracing the unique flavours, personalities, and quirks that make every brand stand out. We’ll help you discover and amplify your brand’s distinct personality so you can shine.
Our brandmark, the chameleon, symbolises adaptability, transformation, and insight. Just like chameleons adjust to their environment, we help brands evolve, stand out, and connect authentically with their audience.
Audrey Lee is on a panel of mentors for small businesses in the Digital Solutions Program, an Australian Government funded initiative. As a mentor, Audrey runs brand workshops and provides advice on brand strategy, SEO, copywriting and website content.
As a Professional member of the Australian Marketing Institute (AMI), Audrey is part of he largest network of marketers in Australia. AMI provides Audrey and Never Vanilla with networking opportunities and access to industry insights and thought leadership.
Never Vanilla is endorsed by The Clever Copywriting Community. The community is a supportive, knowledge-sharing, learning hub for the world’s most successful copywriters. It provides access to a wealth of masterclasses, courses and tips on SEO, copywriting and digital marketing.
We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.
Audrey and her team have been an absolute pleasure to work with, shown great attention to detail and often went above and beyond to understand our business and produce the best results. We’re absolutely loving the new brand and website and are tremendously happy with the results. I can whole heartedly recommend her services and expect we’ll do more with Never Vanilla soon. Highly recommend.
Working with Never Vanilla gave us a fresh perspective and insights into our vision and goals, where we want to position Reve Projects and how we can achieve this. It’s been great working with NV. We’ve been able to build our online presence with our new branding, website, and Instagram account. During our last meeting with nv, we were able to learn the amazing results and impact we’ve been able to achieve: our website has a 40% bounce rate which shows our content is engaging and useful. We’re reaching close to 100 accounts with each of our Instagram posts and seeing a huge engagement rate of around 50%!
I love Never Vanilla’s passion and energy in everything they do – they work with intelligence and integrity. I look forward to continually working with them!
Darion Teoh
Bless Agency | Branding & Design
Audrey has been working with Bless developing our communications strategy, facilitating activation, and managing our digital content. She has also been engaged to work on strategy and content for client projects. Audrey brings valuable insights and skills – driven by her passion to create a superior customer journey, and marketing experience. She is a driven, motivated individual who is deeply devoted all that she sets to accomplish.
We can grab a coffee and chat or keep it virtual. It’s over to you. We’re ready to help you build a brand you’ll be proud of and a website your customers will love, trust and buy from.
We acknowledge the people of the Kulin Nations, on whose land we work and live today. We pay our respects to their elders past, present and emerging.
We value diversity and strive to be inclusive where everyone feels seen and heard.
We work with people of all abilities, backgrounds, and nationalities. We believe that everyone brings their own unique perspective and experiences, making us stronger as a team.
44 Lakeview Drive
Scoresby VIC 3179
Australia
