As business owners, our websites are our shops. Yet, we don’t invest time or money into our websites because we’re too busy or simply don’t have the skills.
We’re here to help you solve that problem. Because it’s our business to know all about your business. We’ll craft the right words for your website, backed by powerful strategies. Start giving your customers a website experience they’ll love, trust and buy from.
We want to empower small businesses, providing them with big business strategies to create meaningful connections and experiences
We help businesses create effective brand strategies and impactful copywriting so they can deliver superior online experiences
Empowering businesses for meaningful connections
Audrey’s aptitude for business and communication combined with her deep empathy stems from her rich background. Her extensive work experience has given her the ability to connect and write about any business in any industry.
At Never Vanilla, Audrey works closely with business owners. She helps businesses flourish with strategy and effective communication. Vibrant and vivacious, you’ll find Audrey’s direct and pragmatic approach refreshing.
Audrey’s worked in-house with large corporates such as Air New Zealand, with boutique brand agencies, and recently consulting and contracting to a wide range of small to medium-sized businesses. Her portfolio of work is wide and varied.
Audrey is also a mentor in The Digital Solutions Program, in the Australian Small Business Advisory Services. Here, she works with small businesses offering advice on brand strategy, SEO, copywriting, websites and selling online.
Learning about different businesses excites me. I’ll ask the difficult questions to extract information that will give us insights into your brand, goals and your customers.
At Never Vanilla, Audrey’s dedicated to helping businesses build lasting win-win relationships where everyone achieves their goals.
She tirelessly learns everything there is to know about your business and your customers, expertly developing brand strategy and crafting content.
Audrey was born in Malaysia, she grew up in New Zealand, lived in the Middle East and now calls Australia home.
As a child, she discovered that learning languages came easily for her. Embracing this unique gift, she’s gone on to learn Te Reo Maori, French, Spanish, Bahasa Malaysia and Mandarin.
Never Vanilla embodies what Audrey loves to do and what she excels at. It’s her reason for getting out of bed every morning. In her spare time, you’ll find her on Duolingo either brushing up on her language skills, walking her dogs and exploring the world with her children.
Content is king. It has the power to inform, educate and drive action. But the best online experiences are where content and strategy meet intuitive design driven by smart technology.
Ben combines high-quality design, strategic thinking, storytelling and digital know-how to create splendid brand experiences.
A self-described coffee-loving nerd who builds websites and creates custom plugins to automate, optimise and improve function and integration on WordPress and NopCommerce.
Combining design, creative problem solving, visual storytelling, and coffee–Josh creates beautiful identities that capture the core of business’ brand.
We’re great listeners and you’ll find us direct and straightforward to deal with. Being open and honest is important to us. This means we’re transparent with how we do things.
We’re always looking for ways to increase our knowledge of your business and your customers, SEO, digital marketing and the latest tech.
We strive for the best outcomes by keeping up to date in our field, continuously looking for ways to improve, engaging with industry experts through associations and webinars, and collaborations.
We appreciate you trusting us with your brand when you choose to partner with us. We believe in making things as easy as possible for you while we strive to deliver exceptional outcomes. To make sure we’re on the right track, we’ll check in often with you. Between us, let’s keep the loop of information flowing.
In a briefing call, we’ll chat about what you’d like to achieve and work out how much work is involved in your project.
We’ll email you a proposal and a fee estimate, outlining your project details and how we will help you.
As soon as you accept our proposal and quote, we’ll send an invoice for 50% of the total fee. Once you’ve made payment, your project is booked to start.
We learn everything there is to know about your business, customers and competitors.
With further research we’ll get insights and form a plan of action.The strategy we develop will help you with brand consistency across your organisation, positioning and how to communicate effectively with your target audiences.
Where the magic happens! We put everything together – our knowledge and insights, along with the plan of action. Executing on the strategy we create, copy, design and a website that you’ll be proud of.
We believe that everyone deserves a right to an education and a voice.
Never Vanilla proudly supports The Good Shepherd Services and its mission. Their work in community-wide projects to improve the quality of life for impoverished and vulnerable individuals is hugely inspiring.
The results are life-changing, giving women and children in particular, a safe haven, education and a voice. Their social enterprise projects in rural communities give women a sense of purpose and the ability to contribute to the family income.
Never Vanilla works with The Good Shepherd Services to support them in brand development and digital communications.
As an organisation, we strive to be extraordinary and never boring – that is, never vanilla! Instead, we embrace different flavours, personalities and characteristics that make each of us, including brands, unique. Every brand has its own ‘flavour’ and personality. We’ll help you define yours so you can stand out.
Our brandmark, is the chameleon. We identify with chameleons, because they’re colourful and interesting! With the ability to quickly assess their surroundings so they can blend in or stand out, chameleons are highly adaptable. They pay careful attention to social cues and know what’s expected of them before making a response. Chameleons are a symbol of change and transformation.
Audrey Lee is on a panel of mentors for small businesses in the Digital Solutions Program, an Australian Government funded initiative. As a mentor, Audrey runs brand workshops and provides advice on brand strategy, SEO, copywriting and website content.
As a Professional member of the Australian Marketing Institute (AMI), Audrey is part of he largest network of marketers in Australia. AMI provides Audrey and Never Vanilla with networking opportunities and access to industry insights and thought leadership.
Never Vanilla is endorsed by The Clever Copywriting Community. The community is a supportive, knowledge-sharing, learning hub for the world’s most successful copywriters. It provides access to a wealth of masterclasses, courses and tips on SEO, copywriting and digital marketing.
We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.
Audrey and her team have been an absolute pleasure to work with, shown great attention to detail and often went above and beyond to understand our business and produce the best results. We’re absolutely loving the new brand and website and are tremendously happy with the results. I can whole heartedly recommend her services and expect we’ll do more with Never Vanilla soon. Highly recommend.
Working with Never Vanilla gave us a fresh perspective and insights into our vision and goals, where we want to position Reve Projects and how we can achieve this. It’s been great working with NV. We’ve been able to build our online presence with our new branding, website, and Instagram account. During our last meeting with nv, we were able to learn the amazing results and impact we’ve been able to achieve: our website has a 40% bounce rate which shows our content is engaging and useful. We’re reaching close to 100 accounts with each of our Instagram posts and seeing a huge engagement rate of around 50%!
I love Never Vanilla’s passion and energy in everything they do – they work with intelligence and integrity. I look forward to continually working with them!
Bless Agency | Branding & Design
Audrey has been working with Bless developing our communications strategy, facilitating activation, and managing our digital content. She has also been engaged to work on strategy and content for client projects. Audrey brings valuable insights and skills – driven by her passion to create a superior customer journey, and marketing experience. She is a driven, motivated individual who is deeply devoted all that she sets to accomplish.