A beautiful website that doesn’t convert is just an expensive brochure. We build websites that do both – designed to impress, built to perform, and grounded in strategy from the very first page.
Most website projects go wrong when the copy, design, and development are treated as separate workstreams. The designer works without the copy. The developer builds without the strategy. And the end result looks polished but lacks connection.
We work differently. Our project team collaborates from day one on strategy, copywriting, design and development. Everything is built around your brand, your audience, and how people actually use your site. The result is a website that you’re proud of and your customers find easy to use, trust, and act on.
1. Design and user experience
2. Copy and content
3. Development and performance
At Never Vanilla, we believe SEO is so important, but it’s not just about the copy and keywords. We focus on the entire online experience your customers have on your website. Here’s what you get with our complete package
Strategy-led copy written for your audience and optimised for search, including SEO, AEO and GEO. This is so your website has the best chance to rank for the right searches, answers the right questions, and gets found by the right people.
Thoughtful, on-brand design that reflects your identity, guides visitors intuitively through your site, and makes the right impression at every touchpoint. Beautiful and functional – not one or the other.
Expert development that brings the design to life. Fully responsive, fast-loading, and built to function across devices. Includes technical SEO implementation as standard.
Budget
Starts at $15,000 + GST
Suitable for
Growing, established and evolving businesses ready to invest in a website that truly reflects their brand and works hard for their business






Green Moves wanted to refresh their brand and completely overhaul their outdated website, aligning the brand to reflect the business today, and into the future. With the business evolving over the last….
We were delighted to work with Steve from Sabre Financial, helping him to finally create an online presence. Having successfully built the business on referrals for the last 20 years, Steve….
CDG engaged us to write the copy for their new website. With the business evolving over the years, their website no longer reflected their vision and brand. They wanted the new….
Forest Conservation Australia (FCA) wanted us to create an informational site with a goal to establish an online presence. The purpose of the site is to to build trust and credibility….
Ignite Vehicles – formerly ‘InGolf & Utility’ – approached us needing to completely overhaul their image to their outdated identity. The Brand Discovery Workshop We were engaged to run a half-day….
HS Capital approached us to develop SEO website copy for their new website. Their existing site no longer reflected their business or brand identity or vision. The brief was to….
ACS Financial wanted a new website that reflects who their brand is today. Looking to add some new services targeting the mainstream market, they wanted experienced copywriters who understood both the….
It was an absolute pleasure for us to work with Darion, director of Project Outbound – and learn about his inspiring and purposeful vision. The brief was straightforward – to inform….
We were excited to be approached by Dahlsens to write two short articles for their Trademark magazine. The magazine is distributed to all their account holders in print and in digital format…..
We were approached by Julia, the Marketing Manager at Mornington Green. She was searching for experienced copywriters who have personally experienced loss. It was important that the copywriter was able to….
We were engaged by Austral to help them build a brand that supports their goal to scale up. With ambitions to expand their operations, they needed a brand that reflected their reliability….
Already have a designer or developer? We can handle the strategy-led copy and SEO as a standalone project.
Once your website is live, keep the momentum going with flexible ongoing support across content, campaigns, and more.
Launching something new or going through a rebrand? We can scope a full project around what’s happening in your business.
We’re not a design agency that bolts on copy at the end. And we’re not a copywriting service that hands off to a separate design team. We’re a fully integrated project team, and that makes all the difference.
When strategy, copy, design, and development work together from the start, the result is a website that feels cohesive, communicates clearly, and performs the way it should.
That’s what we deliver, every time.
Traffic Vehicles & Logistics | Road Transport Engineers & Consultants
I engaged with Audrey from Never Vanilla under a mentorship program with the aim of improving my company website and online presence.
Audrey clearly knows how to do marketing, but what I found set her apart is her ability to tailor her approach to provide me with immediate actionable steps and the reasoning behind them at a level that I as an engineer can buy into. Her empathy and experience shone through during our one-to-one mentoring sessions, and I now have more confidence to present my business to a wider audience.
If you’re looking for an online marketing expert who is able to meet you where you are, Never Vanilla might just be who you need.
Ou Design | Design Agency
Audrey is amazing. So easy-going with so much knowledge. She put us on the right path for our design studio’s online presence and focused on what we specifically needed. Audrey was recommended to us, and we have done the same. She is very engaging and will put your business on the right track!
We love Audrey!
Claire Harris
Flinders Lane Gallery | Art Gallery
Little Chomps | Childrenswear
I’ve been so thrilled with the advice and guidance I’ve received from Audrey as part of the Digital Solutions Mentorship Program. Her knowledge of the technical and user-experience aspects of web design and SEO has been brilliant. She has filled a gap in my technical knowledge and introduced me to tools for ongoing review of my site- plus she’s been a delight to work with. I highly recommend!
Leticia Woodforde
Enlight10 Path | Holistic Therapies
Curl Curl Plumbing | Plumbing Services
We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.
Audrey and her team have been an absolute pleasure to work with, shown great attention to detail and often went above and beyond to understand our business and produce the best results. We’re absolutely loving the new brand and website and are tremendously happy with the results. I can whole heartedly recommend her services and expect we’ll do more with Never Vanilla soon. Highly recommend.
Working with Never Vanilla gave us a fresh perspective and insights into our vision and goals, where we want to position Reve Projects and how we can achieve this. It’s been great working with NV. We’ve been able to build our online presence with our new branding, website, and Instagram account. During our last meeting with nv, we were able to learn the amazing results and impact we’ve been able to achieve: our website has a 40% bounce rate which shows our content is engaging and useful. We’re reaching close to 100 accounts with each of our Instagram posts and seeing a huge engagement rate of around 50%!
I love Never Vanilla’s passion and energy in everything they do – they work with intelligence and integrity. I look forward to continually working with them!
Darion Teoh
Bless Agency | Branding & Design
Audrey has been working with Bless developing our communications strategy, facilitating activation, and managing our digital content. She has also been engaged to work on strategy and content for client projects. Audrey brings valuable insights and skills – driven by her passion to create a superior customer journey, and marketing experience. She is a driven, motivated individual who is deeply devoted all that she sets to accomplish.
Whether you’re starting from scratch or refining what’s already there, we’ll help you figure out what’s worth doing – and do it properly.
We’re proud to call Melbourne home, and we acknowledge that we live and work on the lands of the Kulin Nations. We pay our respects to Traditional Custodians, and to Elders past, present and emerging, whose connection to this country long predates ours.
Having lived across cultures and countries, inclusion isn’t just a value we list, it’s something we live. We work with people of all backgrounds, abilities, and nationalities, and we believe that different perspectives don’t just enrich the work, they make it better. Everyone deserves to feel seen and heard. That starts with us.
44 Lakeview Drive
Scoresby VIC 3179
Australia