ACS Financial wanted a new website that reflects who their brand is today. Looking to add some new services targeting the mainstream market, they wanted experienced copywriters who understood both the Christian faith and the financial services industry.
We were able to work closely with ACS Financial’s Marketing Manager, Sandro, and other key stakeholders to rewrite all their existing copy. We also created fresh content that’s optimised for SEO, reflecting their positioning strategy and new service offerings.
Purposefully writing each page for its specific target audience, we were able to address their specific challenges and goals.
The copy, is written in their brand voice – knowledgeable and professional. It aims to build trust, communicate ACS’s longstanding experience and reputation in the financial services industry. We wanted the copy to also evoke a sense of peace-of-mind in its audience.
A very pleasing result, with the copy, branding and design working together to successfully communicate ACS Financial’s brand values.