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Project Canterbury

ACS Financial

Copywriting | Website & SEO articles

The brief

ACS Financial wanted a new website that reflects who their brand is today. Looking to add some new services targeting the mainstream market, they wanted experienced copywriters who understood both the Christian faith and the financial services industry.

The Copywriting

We were able to work closely with ACS Financial’s Marketing Manager, Sandro, and other key stakeholders to rewrite all their existing copy. We also created fresh content that’s optimised for SEO, reflecting their positioning strategy and new service offerings.

Purposefully writing each page for its specific target audience, we were able to address their specific challenges and goals.

The copy, is written in their brand voice – knowledgeable and professional. It aims to build trust, communicate ACS’s longstanding experience and reputation in the financial services industry. We wanted the copy to also evoke a sense of peace-of-mind in its audience.

Outcome

A very pleasing result, with the copy, branding and design working together to successfully communicate ACS Financial’s brand values.

Client

ACS Financial

Industry

Financial Services

Project Date

October 2021

Collaborators

Website Design: Blendid

Website Development: Aspire Web

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We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.

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Sandro Olori
Sandro Olori
ACS Financial | Financial Services
I recently engaged Audrey from Never Vanilla to write content for the new ACS Financial website and more recently, SEO articles on Financial Services. I chose Audrey because Audrey was referred to me. I found working with Audrey to be a pleasure. She understands how to write content from the reader’s perspective and how it all comes together to tell a story. She is extremely knowledgeable on SEO and generally great to bounce ideas off. Audrey is a great content writer. I would highly recommend her.
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