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Project Grenouille

Green Moves

Full Brand & Website Transformation

The brief

Green Moves wanted to refresh their brand and completely overhaul their outdated website, aligning the brand to reflect the business today, and into the future. With the business evolving over the last 14 years, we recommended starting with a deep-dive workshop and brand strategy to get definitive direction and clarity before a single word was written or pixel was placed.

The Brand Strategy

We kicked off with an immersive brand strategy session – getting deep into the Green Moves story. From its 14-year history to its vision for the future. In half a day, we redefined brand personality, values, and three distinct target markets. From there, we developed a comprehensive strategy covering positioning, customer personas, and a clear messaging framework. That became the brief for everything that followed. The copy, the design, and the website.

The SEO Copywriting

One of the biggest challenges with this project was redesigning the new site’s information architecture. The existing site had over 50 pages, so it was a mammoth task assessing each page for relevance based on the strategy. We recommended decommissioning, combining and adding pages based on the brand strategy and SEO. The result is a site map and menu structure that is well-organised, intuitive with optimum flow of information for the user and for SEO.

Working closely with Danielle, the director of Green Moves, we created new sections and crafted fresh copy for all the pages of the new site. Keeping the tone of voice on brand – friendly, expert and authentic, we used language that’s easy to understand and approachable.

The Brand Design

The logo was also reimagined resulting in a look and feel that’s clean and modern but also professional and authoritative. This accurately reflects Green Moves today –  an experienced, market-leading brand in sustainability consulting.

The Website Design & Development

The final part of the project was website design and development. Both brand and web design were in collaboration with Blendid, and web development credit to Aspire Web.

The Outcome

The result is a complete brand transformation. A professional and recognisable brandmark and a stunning, responsive website that accurately reflects who Green Moves is today and resonates deeply with its customers.

It’s a project we’re proud to have been a part of from start to finish.

Client

Green Moves

Industry

Sustainability Consulting

Project Date

September 2022

Collaborators

Brand & Website Design: Blendid
Website Development: Aspire Web

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