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Project Moolah

Sabre Financial

Website Copywriting

The brief

We were delighted to work with Steve from Sabre Financial, helping him to finally create an online presence. Having successfully built the business on referrals for the last 20 years, Steve wanted to reach new and younger markets.

The Copywriting

We were engaged in the copywriting component of the website project. Working closely with Steve, we extracted all the information and insights we needed. Then we carefully planned out the website’s information architecture and flow. 

Our challenge was to create effective content in the right tone of voice without any existing website references to draw from. In the copy, we wanted to capture Steve’s down-to-earth, friendly approach and communicate his 20 years of experience and expertise – a standout in the industry. Sabre Financial’s target audience was our key focus as we crafted copy to connect, engage and inspire them to action.

This project was in collaboration with Blendid who worked on website design and Aspire Web who worked on developing the site.

Client

Sabre Financial

Industry

Mortgage Broker

Project Date

October 2022

Collaborators

Brand & Website Design: Blendid
Website Development: Aspire Web

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I recently engaged Audrey from Never Vanilla to write content for the new ACS Financial website and more recently, SEO articles on Financial Services. I chose Audrey because Audrey was referred to me. I found working with Audrey to be a pleasure. She understands how to write content from the reader’s perspective and how it all comes together to tell a story. She is extremely knowledgeable on SEO and generally great to bounce ideas off. Audrey is a great content writer. I would highly recommend her.
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Audrey is absolutely amazing. We have used her several times in the past year for blog writing, website creation & copy. She was very VERY patient with me and extremely enthusiastic and knowledgeable throughout the process. We will definitely be using her services again!
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Matt Blacker
Aspire Web | Web Developers
Working with Audrey has been awesome! She has taken the pain out of copywriting and branding allowing us to focus on what we do best as web developers. She is responsive, professional and always fun to deal with a great passion for what she does.
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Working with Never Vanilla gave us a fresh perspective and insights into our vision and goals, where we want to position Reve Projects and how we can achieve this. It’s been great working with NV. We’ve been able to build our online presence with our new branding, website, and Instagram account. During our last meeting with nv, we were able to learn the amazing results and impact we’ve been able to achieve: our website has a 40% bounce rate which shows our content is engaging and useful. We’re reaching close to 100 accounts with each of our Instagram posts and seeing a huge engagement rate of around 50%!

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