We were delighted to work with Steve from Sabre Financial, helping him to finally create an online presence. Having successfully built the business on referrals for the last 20 years, Steve wanted to reach new and younger markets.
We were engaged in the copywriting component of the website project. Working closely with Steve, we extracted all the information and insights we needed. Then we carefully planned out the website’s information architecture and flow.
Our challenge was to create effective content in the right tone of voice without any existing website references to draw from. In the copy, we wanted to capture Steve’s down-to-earth, friendly approach and communicate his 20 years of experience and expertise – a standout in the industry. Sabre Financial’s target audience was our key focus as we crafted copy to connect, engage and inspire them to action.
This project was in collaboration with Blendid who worked on website design and Aspire Web who worked on developing the site.