Never Vanilla was built on a simple idea – most marketing doesn’t work because the message isn’t clear.
Businesses invest in websites, content, and campaigns that look polished, but don’t connect, don’t convert, and don’t reflect what actually makes them different.
That’s where we come in.
We help businesses get clear on their message. Then, bring that to life across their website, content, and marketing.
From website copy and SEO to LinkedIn, email and ongoing marketing support, everything we do is grounded in strategy and built to work in the real world.
Just clear, thoughtful marketing that connects with the right people and drives results.
To help businesses find their voice and use it to grow.
To bring strategy and execution together so every business we work with shows up clearly, consistently, and with confidence.
A world where brands communicate with authenticity and intent – and the businesses behind them thrive because of it.
Audrey founded Never Vanilla to solve a problem she kept seeing: businesses that knew their craft inside out but struggled to communicate it in a way that actually resonated with people.
With a background spanning corporate giants, boutique brand agencies, and small businesses across multiple industries, Audrey brings both strategic rigour and genuine curiosity to every project. She asks the questions others skip. She gets to the point quickly. And she cares about getting it right, not just getting it done.
As a mentor in The Digital Solutions Program, a Victorian Government-subsidised intitiative, Audrey works directly with small businesses on brand strategy, SEO, website content, and digital marketing.
Every business has a story worth telling. My job is to ask the right questions until we find it - then make sure the right people hear it.
Audrey is on a mission to close the gap between what businesses do and how they talk about it. Because that gap is almost always where growth gets lost.
Born in Malaysia, raised in New Zealand, and shaped by life in the Middle East, Audrey brings a worldly lens to every project.
Now based in Melbourne, her fluency across cultures and languages – including Te Reo Maori, French, Spanish, Bahasa Malaysia and Mandarin – shapes how she understands people, what drives them, and what makes them feel heard. That shows up in her work.
Never Vanilla isn’t just a business – it’s Audrey’s ikigai, her reason to leap out of bed every morning. When she’s deep in a brand strategy or wrangling copy deadlines, you’ll find her exploring the world with her kids, walking her dog, or adding another language to her Duolingo streak.
Great work doesn’t happen in isolation. When a project calls for it, we bring in a trusted team of specialists. Each one carefully chosen for their craft, their thinking, and the way they collaborate.
Together we cover strategy, copywriting, design, and development. Every discipline working from the same brief, towards the same goal.
Creative Director
Ben combines high-quality design, strategic thinking, storytelling and digital know-how to create splendid brand experiences.
Web Developer
A self-described coffee-loving nerd who builds websites and creates custom plugins to automate, optimise and improve function and integration on WordPress and NopCommerce.
Graphic Designer
Combining design, creative problem solving, visual storytelling, and coffee–Josh creates beautiful identities that capture the core of business’ brand.
Understanding your business deeply is how we do our best work. We listen more than we talk, and we never assume we know the answer before we’ve done the work.
Always alert, always learning. From SEO shifts to AI developments and platform changes, we stay sharp and curious.
We care about the outcome, not just the output. Good isn’t good enough, and we’ll always tell you honestly if something can be better.
Handing over your brand takes trust. We earn it by keeping you in the loop at every stage. No surprises, no jargon, just clear communication and consistent progress.
Let’s talk about your goals, your business, and what you need. No commitment, just a conversation.
We’ll send a tailored proposal with a clear scope and fee. No surprises.
Happy to proceed? We’ll invoice 50% upfront to lock in your start date.
We dig deep into your business, your customers, and your competitive landscape.
We synthesise everything into a clear plan: your positioning, your messaging, and how to communicate it consistently.
This is where it all comes to life. Copy, design, campaigns – executed with everything we’ve learned about your brand.
Clear, credible information can be life changing. For people living with ADHD, it can be the difference between struggling in silence and finally feeling understood.
Giving back has always been a part of how we work. We believe businesses have a responsibility to contribute beyond the bottom line. For us, that means lending our skills to causes that matter deeply to us.
ADHD Australia is a cause close to Audrey’s heart. She volunteers as UX Manager helping improve and create optimal online experiences for a community that deserves clear, accessible, and trustworthy information.
In her role, Audrey supports the marketing team, including the launch of ADHD Assist, an AI-integrated tool designed to make expert-backed, lived-experience content more accessible than ever.
ADHD Australia is dedicated to creating an inclusive, supportive community and resources for people living with ADHD.
Vanilla is safe. Predictable. Forgettable.
And for a brand trying to connect with the right people, that’s the last thing you want to be.
‘Never Vanilla’ is a reminder that the best brands have a point of view. They know who they are, what they stand for, and they’re not afraid to say it. That’s what we help businesses find, and communicate with confidence.
Our brandmark is the chameleon – a symbol of adaptability, transformation, and keen observation. Just as a chameleon reads its environment and responds with precision, we read your business, your audience, and your market – then craft messaging that fits perfectly.
Audrey Lee is a selected mentors in the Digital Solutions Program, a Victorian Government-subsidised initiative supporting small businesses. In her mentoring, Audrey works with business owners on brand strategy, SEO website content, and digital marketing – helping them get clarity and quick wins fast.
Audrey is a Professional member of the Australian Marketing Institute (AMI), the largest network of marketers in Australia. Membership keeps Never Vanilla connected to the latest industry thinking, trends, and best practices across marketing and communications.
Never Vanilla is endorsed by The Clever Copywriting Community. The community is a supportive, knowledge-sharing, learning hub for the world’s most successful copywriters. It provides access to a wealth of masterclasses, courses and tips on SEO, copywriting and digital marketing.
Traffic Vehicles & Logistics | Road Transport Engineers & Consultants
I engaged with Audrey from Never Vanilla under a mentorship program with the aim of improving my company website and online presence.
Audrey clearly knows how to do marketing, but what I found set her apart is her ability to tailor her approach to provide me with immediate actionable steps and the reasoning behind them at a level that I as an engineer can buy into. Her empathy and experience shone through during our one-to-one mentoring sessions, and I now have more confidence to present my business to a wider audience.
If you’re looking for an online marketing expert who is able to meet you where you are, Never Vanilla might just be who you need.
Ou Design | Design Agency
Audrey is amazing. So easy-going with so much knowledge. She put us on the right path for our design studio’s online presence and focused on what we specifically needed. Audrey was recommended to us, and we have done the same. She is very engaging and will put your business on the right track!
We love Audrey!
Claire Harris
Flinders Lane Gallery | Art Gallery
Little Chomps | Childrenswear
I’ve been so thrilled with the advice and guidance I’ve received from Audrey as part of the Digital Solutions Mentorship Program. Her knowledge of the technical and user-experience aspects of web design and SEO has been brilliant. She has filled a gap in my technical knowledge and introduced me to tools for ongoing review of my site- plus she’s been a delight to work with. I highly recommend!
Leticia Woodforde
Enlight10 Path | Holistic Therapies
Curl Curl Plumbing | Plumbing Services
We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.
Audrey and her team have been an absolute pleasure to work with, shown great attention to detail and often went above and beyond to understand our business and produce the best results. We’re absolutely loving the new brand and website and are tremendously happy with the results. I can whole heartedly recommend her services and expect we’ll do more with Never Vanilla soon. Highly recommend.
Working with Never Vanilla gave us a fresh perspective and insights into our vision and goals, where we want to position Reve Projects and how we can achieve this. It’s been great working with NV. We’ve been able to build our online presence with our new branding, website, and Instagram account. During our last meeting with nv, we were able to learn the amazing results and impact we’ve been able to achieve: our website has a 40% bounce rate which shows our content is engaging and useful. We’re reaching close to 100 accounts with each of our Instagram posts and seeing a huge engagement rate of around 50%!
I love Never Vanilla’s passion and energy in everything they do – they work with intelligence and integrity. I look forward to continually working with them!
Darion Teoh
Bless Agency | Branding & Design
Audrey has been working with Bless developing our communications strategy, facilitating activation, and managing our digital content. She has also been engaged to work on strategy and content for client projects. Audrey brings valuable insights and skills – driven by her passion to create a superior customer journey, and marketing experience. She is a driven, motivated individual who is deeply devoted all that she sets to accomplish.
Whether you’re starting from scratch or refining what’s already there, we’ll help you figure out what’s worth doing – and do it properly.
We’re proud to call Melbourne home, and we acknowledge that we live and work on the lands of the Kulin Nations. We pay our respects to Traditional Custodians, and to Elders past, present and emerging, whose connection to this country long predates ours.
Having lived across cultures and countries, inclusion isn’t just a value we list, it’s something we live. We work with people of all backgrounds, abilities, and nationalities, and we believe that different perspectives don’t just enrich the work, they make it better. Everyone deserves to feel seen and heard. That starts with us.
44 Lakeview Drive
Scoresby VIC 3179
Australia
