Project Ahi

Ignite Vehicles

Brand Discovery Workshop | Brand Strategy

The brief

Ignite Vehicles – formerly ‘InGolf & Utility’ – approached us needing to completely overhaul their image to their outdated identity.

The Brand Discovery Workshop

We were engaged to run a half-day Brand Discovery Workshop with them uncovering insights and examining all aspects of the business. From this we were able to identify diverse target markets, define their brand personality and delve deeper into the business objectives.

The Brand Strategy

Collating all the information, we conducted further research created detailed personas. We further developed their brand strategy and recommended splitting their offering into two distinct areas, separating the utility vehicles from the ‘Prestige’ collection.

Outcome

Through the workshop and brand strategy we were able to provide clear direction for the business to confidently move forward with a definite positioning statement. We could immediately apply the strategy with developing a fresh visual identity for the brand.

The result is two distinct brandmarks – one that’s colourful and vibrant plus a more luxe and exclusive logomark for Prestige. Both set them apart from their competitors and establishes them as the market leader in golf carts and utility vehicles.

Client

Ignite

Industry

Golf Cards & Utility Vehicles

Project Date

August 2021

Collaborators

Brand & Website Design: Blendid 
Website Development (in progress) Salt and Fuessel

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We acknowledge the people of the Kulin Nations, on whose land we work and live today. We pay our respects to their elders past, present and emerging.

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