Special Projects

When something big is happening in your business

Special Projects – Strategy & Execution for Business Transformation

Big changes deserve more than a quick copy refresh. Whether you’re rebranding, launching a new product or service, or rethinking your entire business model – the way you position and communicate it can make or break how it lands.

Brand Discovery Workshop exercise

Strategy-led support for businesses at a moment of change

Special Projects

Brand strategists brainstorming and discussing

We’ve worked with businesses going through rebrands, product launches, pricing model changes, and significant pivots. Every project is different – but the approach is always the same. 

We start with strategy, get clear on what’s changing and why it matters, then execute on it in a way that resonates with the right people. 

No cookie-cutter packages. No guesswork.

Just considered, strategic work scoped specifically around what your business needs. 

How we work

Learn. Think. Do

Come on a collaborative journey with us, where we work closely with you. Our work process follows our Never Vanlla ‘Learn. Think. Do’ model.

What you’ll get with Never Vanilla

What a special project might look like

Every project is scoped and tailored. Here’s what we typically help with:

Rebranding, Repositioning & Pivoting

When your brand no longer reflects who you are or where you’re headed, we help you redefine it. New messaging, new voice, new direction – and bring it to life consistently across every touchpoint.

New Product & Service Launches

Bringing something new to market takes more than an announcement. We develop the strategy, craft the messaging, and create the content that builds anticipation and drives action.

Business Model & Pricing Changes

Whether you’re introducing subscription tiers, restructuring your offering, or pivoting your model entirely – we help you communicate the change clearly, confidently, and in a way that takes your audience with you.

Who this is for

Special projects are for businesses at a turning point. Established businesses that have outgrown their brand, growing businesses with something new to launch, or businesses in the middle of a pivot that need strategic and creative support to get it right.

If something significant is happening in your business and you need someone who can think strategically and deliver on it, let’s talk.

Business owner on the phone

Take a peek at our work

We also offer

Explore some of the other ways we can help

Woman working on her laptop in her office

Website Copy & Content

Most special projects end up needing a website refresh. We handle the strategy-led copy that brings your new direction to life online. 

Team strategising with notes and laptops over coffee in a boardroom

Brand Strategy

The foundation for every special project. If you need to get clear on your positioning before the big change, start here. 

Project team mapping out mobile website design on a whiteboard

Web Design & Development

When the copy is ready, our project team builds the website around it. User-friendly, visually compelling, and built to convert.

Got a project in mind?

Tell us what’s happening in your business and we’ll tell you how we can help. Sometimes it’s a full end-to-end engagement. Sometimes it’s just a strategy piece. Either way, it starts with a conversation. 

See what our clients say about us