HS Capital approached us to develop SEO website copy for their new website. Their existing site no longer reflected their business or brand identity or vision.
The brief was to create a new website that has a corporate look and feel and investment focus. They wanted the brand to sound and be perceived as professional, knowledgeable and formal.
We wanted to create SEO copy that communicates HS Capital’s experience in funds investment and finance as well as its focus on delivering exceptional service. With their target markets in mind, we tried to evoke emotions using the copy, of trust, privilege and status.
The result is a website with branding and communications that is consistent, building trust and authority in its field.