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Project Kaya

HS Capital

SEO Copywriting | Website

The brief

HS Capital approached us to develop SEO website copy for their new website. Their existing site no longer reflected their business or brand identity or vision.

The brief was to create a new website that has a corporate look and feel and investment focus. They wanted the brand to sound and be perceived as professional, knowledgeable and formal.

The Copywriting

We wanted to create SEO copy that communicates HS Capital’s experience in funds investment and finance as well as its focus on delivering exceptional service. With their target markets in mind, we tried to evoke emotions using the copy, of trust, privilege and status.

Outcome

The result is a website with branding and communications that is consistent, building trust and authority in its field.

Client

HS Capital

Industry

Funds Investment

Project Date

January 2023

Collaborators

Brand & Website Design: Van Le

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We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.

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I recently engaged Audrey from Never Vanilla to write content for the new ACS Financial website and more recently, SEO articles on Financial Services. I chose Audrey because Audrey was referred to me. I found working with Audrey to be a pleasure. She understands how to write content from the reader’s perspective and how it all comes together to tell a story. She is extremely knowledgeable on SEO and generally great to bounce ideas off. Audrey is a great content writer. I would highly recommend her.
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Matt Blacker
Aspire Web | Web Developers
Working with Audrey has been awesome! She has taken the pain out of copywriting and branding allowing us to focus on what we do best as web developers. She is responsive, professional and always fun to deal with a great passion for what she does.
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Blendid | Graphic Designers
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We recently got Audrey from Never Vanilla to develop content and a new website for our social enterprise division, and she will also be reviewing our main website in the near future. I found working with Audrey to be an inspiring and life-giving experience. Her kindness, patience and deep commitment to our engagement was a valuable process for us. Her precise content writing skills have brought forth the best of our community-based products. We’re excited about taking our next steps with Audrey!
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