This can be about regular content, or moments that matter. A product launch. A seasonal sale. A new partnership you want to shout about. A quarterly newsletter that will actually get read. Or a LinkedIn post that needs to stop the scroll.
We come in, understand what you’re trying to achieve, and write campaign copy that does the job across email, LinkedIn, and your social media.
You know you should be showing up on LinkedIn. Sending emails. Staying visible.
But it ends up inconsistent, rushed, or disconnected – and hard to know what’s actually working.
Most of the time, it’s not a channel problem. It’s a message problem.
We start by getting clear on what you need to say, and who you’re saying it to.
From there, we plan and create content across LinkedIn, email and your broader marketing so everything feels aligned and intentional.
No scrambling for ideas or random posts, but clear consistent marketing that builds momentum over time.
For one of our long-term clients, we manage campaign content across email and LinkedIn. Here what recent campaigns have delivered.
Email Open Rate: 29.6% vs 21.8% industry benchmark
Email Click Rate 4.3% vs. 0.67% industry benchmark
On LinkedIn, we consistently achieve 500-800 post impressions per post for our client, with an average Click-Through-Rate of 5-10% (at a time where 1-3% is considered strong.)
Yes, our clients often email us asking if a 1000% increase in views is actually correct. It is.
If you’ve done the hard work and built something worth talking about, we’ll make sure your marketing reflects that.
Everything you need to show up consistently and make an impression.
Strategic, well-crafted LinkedIn content that positions you as a credible voice in your industry, builds your network, and drives meaningful engagement with the right people.
Email marketing that gets opened and acted on. From campaign strategy and copywriting to scheduling and delivery. We create emails that nurture relationships and drive results.
Content that builds brand awareness, grows your reach, and turns followers into fans. Consistent, on-brand social media content planned and written around your goals – not just what’s trending.
Budget
From $350+GST
This is a good fit if
You've got a key moment coming up, your last campaign didn't get the response you were hoping for, you know what you want to say but don't know how to say it well, you don't have an inhouse team writing this stuff or they're stretched too thin to do it justice.
Green Moves wanted to refresh their brand and completely overhaul their outdated website, aligning the brand to reflect the business today, and into the future. With the business evolving over the last….
We were delighted to work with Steve from Sabre Financial, helping him to finally create an online presence. Having successfully built the business on referrals for the last 20 years, Steve….
CDG engaged us to write the copy for their new website. With the business evolving over the years, their website no longer reflected their vision and brand. They wanted the new….
Forest Conservation Australia (FCA) wanted us to create an informational site with a goal to establish an online presence. The purpose of the site is to to build trust and credibility….
Ignite Vehicles – formerly ‘InGolf & Utility’ – approached us needing to completely overhaul their image to their outdated identity. The Brand Discovery Workshop We were engaged to run a half-day….
HS Capital approached us to develop SEO website copy for their new website. Their existing site no longer reflected their business or brand identity or vision. The brief was to….
ACS Financial wanted a new website that reflects who their brand is today. Looking to add some new services targeting the mainstream market, they wanted experienced copywriters who understood both the….
It was an absolute pleasure for us to work with Darion, director of Project Outbound – and learn about his inspiring and purposeful vision. The brief was straightforward – to inform….
We were excited to be approached by Dahlsens to write two short articles for their Trademark magazine. The magazine is distributed to all their account holders in print and in digital format…..
We were approached by Julia, the Marketing Manager at Mornington Green. She was searching for experienced copywriters who have personally experienced loss. It was important that the copywriter was able to….
We were engaged by Austral to help them build a brand that supports their goal to scale up. With ambitions to expand their operations, they needed a brand that reflected their reliability….
A flexible bank of hours every month, you can use however your business needs – consulting, content updates, article writing, campaign support, and more.
Launching something new? We can build a campaign around it – from strategy and messaging to content across every channel.
Your social and email marketing will drive people back to your website. Make sure it’s ready to convert them when they get there.
At Never Vanilla, we don’t just create content – we create content with a purpose. Everything we write is grounded in your brand strategy, aligned to your goals, and crafted to sound authentically like you.
We ask the right questions before we write a single word. We stay across what’s working in your industry. And we hold ourselves to a standard that means every post, every email, and every caption is something you’ll be proud to put your name on.
You’ll never get generic, templated content from us. Just considered, strategic marketing that builds your brand. Consistently and intentionally.
Traffic Vehicles & Logistics | Road Transport Engineers & Consultants
I engaged with Audrey from Never Vanilla under a mentorship program with the aim of improving my company website and online presence.
Audrey clearly knows how to do marketing, but what I found set her apart is her ability to tailor her approach to provide me with immediate actionable steps and the reasoning behind them at a level that I as an engineer can buy into. Her empathy and experience shone through during our one-to-one mentoring sessions, and I now have more confidence to present my business to a wider audience.
If you’re looking for an online marketing expert who is able to meet you where you are, Never Vanilla might just be who you need.
Ou Design | Design Agency
Audrey is amazing. So easy-going with so much knowledge. She put us on the right path for our design studio’s online presence and focused on what we specifically needed. Audrey was recommended to us, and we have done the same. She is very engaging and will put your business on the right track!
We love Audrey!
Claire Harris
Flinders Lane Gallery | Art Gallery
Little Chomps | Childrenswear
I’ve been so thrilled with the advice and guidance I’ve received from Audrey as part of the Digital Solutions Mentorship Program. Her knowledge of the technical and user-experience aspects of web design and SEO has been brilliant. She has filled a gap in my technical knowledge and introduced me to tools for ongoing review of my site- plus she’s been a delight to work with. I highly recommend!
Leticia Woodforde
Enlight10 Path | Holistic Therapies
Curl Curl Plumbing | Plumbing Services
We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.
Audrey and her team have been an absolute pleasure to work with, shown great attention to detail and often went above and beyond to understand our business and produce the best results. We’re absolutely loving the new brand and website and are tremendously happy with the results. I can whole heartedly recommend her services and expect we’ll do more with Never Vanilla soon. Highly recommend.
Working with Never Vanilla gave us a fresh perspective and insights into our vision and goals, where we want to position Reve Projects and how we can achieve this. It’s been great working with NV. We’ve been able to build our online presence with our new branding, website, and Instagram account. During our last meeting with nv, we were able to learn the amazing results and impact we’ve been able to achieve: our website has a 40% bounce rate which shows our content is engaging and useful. We’re reaching close to 100 accounts with each of our Instagram posts and seeing a huge engagement rate of around 50%!
I love Never Vanilla’s passion and energy in everything they do – they work with intelligence and integrity. I look forward to continually working with them!
Darion Teoh
Bless Agency | Branding & Design
Audrey has been working with Bless developing our communications strategy, facilitating activation, and managing our digital content. She has also been engaged to work on strategy and content for client projects. Audrey brings valuable insights and skills – driven by her passion to create a superior customer journey, and marketing experience. She is a driven, motivated individual who is deeply devoted all that she sets to accomplish.
Whether you’re starting from scratch or refining what’s already there, we’ll help you figure out what’s worth doing – and do it properly.
We’re proud to call Melbourne home, and we acknowledge that we live and work on the lands of the Kulin Nations. We pay our respects to Traditional Custodians, and to Elders past, present and emerging, whose connection to this country long predates ours.
Having lived across cultures and countries, inclusion isn’t just a value we list, it’s something we live. We work with people of all backgrounds, abilities, and nationalities, and we believe that different perspectives don’t just enrich the work, they make it better. Everyone deserves to feel seen and heard. That starts with us.
44 Lakeview Drive
Scoresby VIC 3179
Australia
