Using Plain English is a game-changer in digital communications
Why using plain English helps get your message across When it comes to digital communications, clarity is queen. Whether you’re crafting website content, social media posts, or email campaigns, using plain English is one of the most effective ways to connect with your audience. Not only does it make your message easier to understand, but […]
Stop thinking of your website as an expense – it’s your MVP
Is your website your hardest working employee? Or is it failing because it’s built to exist – not engage? Picture this: an employee that works 24/7, never complains, and handles hundreds of potential customer inquiries a day without breaking a sweat. That’s your website. Or at least it should be. But if your website is […]
Copywriting: Your website’s secret weapon
Copywriting. Ever wondered what the big deal with copywriting is? What does it even mean? If you’re thinking it’s got something to do with ©, you’re not alone.
Copywriting vs copyrighting
Copywriting and copyrighting often confuse people because they sound the same, but they couldn’t be any more different.
ChatGPT: What’s all the hype about
Launched in November 2023, ChatGPT is a chatbot powered by artificial intelligence (AI). The GPT stands for Generative Pre-trained Transformer.