ChatGPT: What’s all the hype about


What is it?

Launched in November 2023, ChatGPT is a chatbot powered by artificial intelligence (AI). The GPT stands for Generative Pre-trained Transformer. Since its launch, there’s been a lot of talk about exactly what ChatGPT and AI can do and if it will replace humans and the work we do.

How does it work?

ChatGPT uses a field of machine learning called Natural Language Processing (NLP). This Is a type of AI that focuses on making computers understand and interpret human languages so that it sounds conversational and natural.

AI technology

What so special about it?

You may not have noticed but AI tools have been around for some time. What makes ChatGPT different is that it’s much more sophisticated and human-like. It’s capabilities make it the most comprehensive AI tool available at this point in time.

Here are some reasons why ChatGPT is better than other AI tools that already existed:

  • It remembers what you said previously in the conversation and answers accordingly so the discussion feels more natural and relevant
  • It can learn and also mimic your style of writing, or sound like just how a person would talk – a little creepy!
  • Its huge knowledge base compared to previous tools. ChatGPT learns from a huge amount of data that enables it to improve over time to provide more helpful responses
  • Its comprehensive capabilities – check out the list below!
AI and the world

What can ChatGPT do

There’s really not much it can’t do! ChatGPT can generate text, create formulas on excel, write instructions, provide suggestions, write songs and poetry and even generate code.

Will ChatGPT replace human jobs

ChatGPT has the potential to automate certain tasks and streamline various processes. As AI technology continues to improve, some jobs may be affected by automation, but this is most likely the more routine and repetitive types of work.

However, AI is not a replacement for human intelligence, creativity and emotional intelligence. The value people bring in our ability to make complex decisions, think critically and creatively with empathy cannot be fully replaced.

People in a meeting

How we can use it as a business tool

In your business, ChatGPT can be a very useful tool to help you save time and money.

Here are just some of the ways you can use it in your business:

  • Idea generation
  • Content generation
  • Scripts for podcasts and videos Emails
  • Newsletters
  • Business plans
  • Proposals
Lady having coffee and using AI as a business tool

Why it's a game changer

An excellent, highly responsive virtual assistant, ChatGPT can be a huge win for businesses. Used as an idea generator, it helps us get over the dreaded ‘mental block’. It supports us as an ever-ready and willing assistant for all those time-consuming tasks we need to complete.

Used right, it saves us time and money so we can focus on more complex and strategic work.

But what’s the catch?

Before we dive into ChatGPT, it’s important to be aware of its flaws. Here are some red flags to be aware of.

  • Biases: The content produced may be biased and discriminatory.
  • Misinformation: ChatGPT can make things up, presenting factually incorrect information
  • Context: it doesn’t fully understand context like humans, so responses can seem relevant but are inaccurate
  • Privacy concerns: ChatGPT can retain information during a conversation raising concerns about privacy and security
  • Plagiarism: It draws from a wide range of sources and data on the internet. This needs to be verified and edited to avoid misinformation and plagiarism
  • SEO deranking: Publishing responses without editing and customising so it’s authentically your own, may result in duplication and deranking

What does this mean? It means we need to be aware of ChatGPT’s limitations before we use it. Before publishing, we should always verfiy and edit the output. Publishing without reviewing can be very costly and damaging for our brands and businesses as the information may be inaccurate or nonsensical.

Two women in discussion

Our final verdict

Using ChatGPT for the first time and learning about what it can do is mind-blowing. AI tools like ChatGPT are here to stay and will only keep getting better. As business owners, we need to get started, have a play and learn as we go. There’s so much to gain as it can help us come up with new ideas and strategies and also save time.

Just remember, like everything else, ChatGPT isn’t perfect. At the end of the day, it’s a bot that’s just another tool we can use to help us. It’s our responsibility to review responses, make it authentic by customising and personalising before publishing.

About the author
Audrey Lee is a brand strategist and SEO copywriter based in Melbourne. Director of her own small business, Never Vanilla, Audrey works closely with business owners helping them create content and websites that connect and convert.

Publish date

August 2023

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