Contact us
Book a call
Contact us

Project Canterbury

ACS Financial

Copywriting | Website & SEO articles

The brief

ACS Financial wanted a new website that reflects who their brand is today. Looking to add some new services targeting the mainstream market, they wanted experienced copywriters who understood both the Christian faith and the financial services industry.

The Copywriting

We were able to work closely with ACS Financial’s Marketing Manager, Sandro, and other key stakeholders to rewrite all their existing copy. We also created fresh content that’s optimised for SEO, reflecting their positioning strategy and new service offerings.

Purposefully writing each page for its specific target audience, we were able to address their specific challenges and goals.

The copy, is written in their brand voice – knowledgeable and professional. It aims to build trust, communicate ACS’s longstanding experience and reputation in the financial services industry. We wanted the copy to also evoke a sense of peace-of-mind in its audience.

Outcome

A very pleasing result, with the copy, branding and design working together to successfully communicate ACS Financial’s brand values.

Client

ACS Financial

Industry

Financial Services

Project Date

October 2021

Collaborators

Website Design: Blendid

Website Development: Aspire Web

Check out more of our projects

Green Moves

Brand Discovery Workshop | Brand Strategy | SEO Copywriting
Brand Design | Website Design | Website Development
See project

Sabre Financial

Website Copywriting
See project

CDG

Copywriting | Website
See project

Let's get the ball rolling

We’re here to support small to medium-sized businesses with services that help you build your website and grow your brand.

Send us a message
See our services

See what our clients say about us

Danielle King
Danielle King
Green Moves | Sustainability Consulting

We have been working with Audrey at Never Vanilla and just finished the Green Moves update of our brand strategy, done a full rebranding, and built a new website. Dealing with Audrey and her project team has been highly professional from start to finish. Her copy writing has been excellent, she has managed the project extremely well and maintained constant communication throughout in a clear and considerate manner.

Audrey and her team have been an absolute pleasure to work with, shown great attention to detail and often went above and beyond to understand our business and produce the best results. We’re absolutely loving the new brand and website and are tremendously happy with the results. I can whole heartedly recommend her services and expect we’ll do more with Never Vanilla soon. Highly recommend.

Sandro Olori
Sandro Olori
ACS Financial | Financial Services
I recently engaged Audrey from Never Vanilla to write content for the new ACS Financial website and more recently, SEO articles on Financial Services. I chose Audrey because Audrey was referred to me. I found working with Audrey to be a pleasure. She understands how to write content from the reader’s perspective and how it all comes together to tell a story. She is extremely knowledgeable on SEO and generally great to bounce ideas off. Audrey is a great content writer. I would highly recommend her.
Rhonda Kelly
Rhonda Kelly
Rhonda’s Readings | Clairvoyant
I recently engaged Audrey from Never Vanilla as a Digital Solutions Mentor. I was instantly drawn to her, from a long list of mentors available. Audrey was fantastic. She is warm and friendly and gets straight to the point. She answered many questions for me, and suggested things I had not thought of. Audrey gave me the direction and an action plan following a two-hour mentoring session including a website audit that will help us achieve quick wins and our long-term goals. The time I spent with Audrey was invaluable. Highly recommended!
Julia Hauser
Julia Hauser
Mornington Green | Death Care
Audrey is absolutely amazing. We have used her several times in the past year for blog writing, website creation & copy. She was very VERY patient with me and extremely enthusiastic and knowledgeable throughout the process. We will definitely be using her services again!
Aspire Web
Matt Blacker
Aspire Web | Web Developers
Working with Audrey has been awesome! She has taken the pain out of copywriting and branding allowing us to focus on what we do best as web developers. She is responsive, professional and always fun to deal with a great passion for what she does.
Ben Stevens
Blendid | Graphic Designers
I’ve worked with Never Vanilla on a number of branding and web-based projects, and they are simply brilliant. Their high-quality strategic thinking and research-driven approach always yields a rich and easy-to-understand suite of material that makes my life very easy. Highly recommend!
Poh Choo Chin
Poh Choo Chin
Good Shepherd Services | Social Services
We recently got Audrey from Never Vanilla to develop content and a new website for our social enterprise division, and she will also be reviewing our main website in the near future. I found working with Audrey to be an inspiring and life-giving experience. Her kindness, patience and deep commitment to our engagement was a valuable process for us. Her precise content writing skills have brought forth the best of our community-based products. We’re excited about taking our next steps with Audrey!
Ben Zarzu
Ben Zarzu
Reve Projects | Construction

Working with Never Vanilla gave us a fresh perspective and insights into our vision and goals, where we want to position Reve Projects and how we can achieve this. It’s been great working with NV. We’ve been able to build our online presence with our new branding, website, and Instagram account. During our last meeting with nv, we were able to learn the amazing results and impact we’ve been able to achieve: our website has a 40% bounce rate which shows our content is engaging and useful. We’re reaching close to 100 accounts with each of our Instagram posts and seeing a huge engagement rate of around 50%!

I love Never Vanilla’s passion and energy in everything they do – they work with intelligence and integrity. I look forward to continually working with them!

Darion Teoh

Darion Teoh

Bless Agency | Branding & Design

Audrey has been working with Bless developing our communications strategy, facilitating activation, and managing our digital content. She has also been engaged to work on strategy and content for client projects. Audrey brings valuable insights and skills – driven by her passion to create a superior customer journey, and marketing experience. She is a driven, motivated individual who is deeply devoted all that she sets to accomplish.

Let’s start a conversation that’s anything but vanilla.

We can grab a coffee and chat or keep it virtual. It’s over to you. We’re ready to help you build a brand you’ll be proud of and a website your customers will love, trust and buy from.



Sitemap
Acknowledgement and respect

We acknowledge the people of the Kulin Nations, on whose land we work and live today. We pay our respects to their elders past, present and emerging.

We value diversity and strive to be inclusive where everyone feels seen and heard.

 

We work with people of all abilities, backgrounds, and nationalities. We believe that everyone brings their own unique perspective and experiences, making us stronger as a team.

Find us

44 Lakeview Drive
Scoresby VIC 3179
Australia

Contact us

+61 433 061 381
hello@nevervanilla.com.au 
Book a Discovery call

Follow us

© 2024 Never Vanilla.

All Rights Reserved. ABN 70 144 124 767

Terms & Conditions

Privacy Policy