We were approached by Julia, the Marketing Manager at Mornington Green. She was searching for experienced copywriters who have personally experienced loss. It was important that the copywriter was able to draw from experience and write effectively with empathy and sensitivity.
A self-professed plant nut and having dealt with the tragic loss of her infant son, Audrey, was engaged to write a series of blog articles. The purpose of the articles was to educate and inform its audiences about the impact the traditional death care industry has on our environment and sustainability.
At a later date, we were approached by Julia once again to translate some marketing materials for Mornington Green into Chinese. This had to be done with the target audience in mind, and the translation had to read naturally while staying as close as possible in meaning to the original text.
The Copywriting
The blog topics ranged from why Australia’s experiencing a cemetery emergency to honouring our pets as they cross the rainbow bridge. The blogs were written with sensitivity, using a tone of voice that is knowledgeable and approachable.
Outcome
We’re pleased to have been a part of a project with such an inspiring, innovative and purposeful organisation. The translated documents were also very much appreciated by the Chinese-speaking customer groups visiting the grounds.
