Project Swish

CDG

Copywriting | Website

The brief

CDG engaged us to write the copy for their new website. With the business evolving over the years, their website no longer reflected their vision and brand. They wanted the new website to evoke emotions of assurance, confidence and excitement through its design and copy.

The Website Copywriting

When creating the content, we focused on their very niche and elite target market, making sure we appeal to their motivations, goals and desires while addressing their fears.

Our goal was to write copy that builds trust, communicating CDG’s experience, reputation and capabilities to deliver exclusive residential developments in Melbourne’s finest areas.

Outcome

The result is a sleek new website, successfully showcasing CDG’s exceptional developments. The copy works hand in hand with the revised brand and new website design, exuding the elite qualities of the CDG brand and its clientele.

Client

CDG

Industry

Luxury Property Developers

Project Date

January 2022

Collaborators

Website Design & Development: Van Le

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