Know your brand and build growth with confidence

The power of
Brand Strategy

Never feel like you’re taking a stab in the dark again when you make business decisions. Brand Strategy empowers you to really know your brand, understand your customers and stand out from your competition.

Get armed with the confidence you need to reach your customers, build your brand and grow your business in the right direction.

Brand strategists brainstorming

Brand Strategists and knowledgeable marketers

Brand Strategy

Team of marketers strategising

Get armed with the confidence you need to reach your customers, build your brand and grow your business in the right direction. We’ve worked with a wide range of businesses across various industries. Not just skilled copywriters, we’re also experienced marketers and quick learners.

Why you need Brand Strategy

Knowing who your business is, who it’s for (and who it’s not for) is often harder than it sounds. Brand Strategy will help you get clarity on your identity. That means you’ll be on your way to building a powerful brand that truly represents your business.

Start connecting deeply with your target customers, and build your brand so it stands out in the crowd.

How we work

Learn. Think. Do

Developing brand strategy is a collaborative process. Come on a journey where we work closely with you. Our work process follows our Never Vanilla ‘Learn. Think. Do’ model.

What you’ll get with Brand Strategy

Start defining, differentiating and building trust for growth

Competition is fierce and customers are fickle and unforgiving. Without a solid plan of action, you’re leaving things to chance. Brand strategy gives you the knowledge, direction and confidence to make informed decisions.

Get intimate with your brand

We’ll help you define your values, mission, and vision so you know exactly what you stand for. We’ll also work with you to determine what your brand culture is all about, how it sounds when you communicate and how it should look and feel. So your brand will always sound, look and feel consistent. Consistency builds recognition, trust and loyalty.

Understand your customers

Imagine getting to really know who your ideal customers are. Why they’d buy from your business? How they make their decisions? What they’re thinking when they come across your brand? We deep dive into buyer behaviour answering questions like these. This knowledge helps you tailor how you do business and how you communicate.

Stand out in a crowd

Every business is different and unique, but it sometimes takes some soul searching to work out what it is that makes us stand out from the competition. We’ll research and analyse your competitors and help you determine your unique selling proposition. From this, we develop a positioning strategy that will become a guide and benchmark for your business communications and future decisions.

Brand Strategy Breakdown

With Brand Strategy, you’ll get a half day Brand Discovery Workshop. Workshops are a fun interactive experience filled with engaging discussions, brainstorming sessions, and thought-provoking activities.

From this, we’ll develop your brand strategy. This is a suite of documents including Customer Personas, Brand Ethos (including your brand’s Vision, Mission and unique selling point), Positioning Strategy, Brand Personality eBook and a final strategy presentation (with key learnings, considerations and recommendations).


From $6000, includes Brand Discovery Workshop

Suitable for

Evolving and young - mature businesses

Why no Brand Strategy is risky business

It’s simple. Without brand strategy, you’re flying blind. If you’re not crystal clear on who your business is and who it’s for, it’s a hard sell. Take a look at some stats

46% of people buy from brands they trust

Having a strategy will help you build a brand that is consistent with how it sounds, looks and feels. This consistency sparks recognition, trust and loyalty.

77% of consumers buy from brands that share the same values as them

Brand Strategy will help you clearly define your values and also understand your customers’ values. Knowing what’s important to them will help you position your brand, communicate effectively, and build deep connections.

Using a signature colour can boost brand recognition by 80%

Colour is a powerful factor, evoking emotions and affecting what customers associate your brand with. Defining your brand personality, attributes and values will help you align your brand’s look and feel with its culture and how it sounds.

How you can use Brand Strategy

Ultimately, knowledge is power. You will feel empowered and confident making business decisions, knowing where you want to take your business – and where not to take your business.

You can use your Brand Strategy documents to build consistency across your organisation, when you want to

Take a peek at our work

Get the most from our expertise

We also offer

Team workshopping with client

Brand Discovery Workshop

Prepare to learn everything there is to know about your brand as we dive deep into a journey of discovery in this half-day workshop.
Woman working on her laptop in her office

SEO Copywriting

We craft words and content for your customer and Google, improving your search engine ranking and enhancing user experience, traffic and sales.
Project team mapping out mobile website design on a whiteboard

Web Design & Development

Build a user-friendly website that reflects your brand’s look and feel, connecting and engaging with visitors and driving conversions.

Why businesses choose to work with us

At Never Vanilla, we’re 100% committed to your success. Throughout your project, whether it be a 60-minute Website Audit or a full website project, you’ll feel supported and guided by our knowledgeable team.

See what our clients say about us